How Important Is Customer Feedback For Printers?
The people that handle enormous amounts of money on Wall Street have a saying – stick with the best of breed. But this refers to more than just Wall Street. For instance, many people feel the best vehicle you can own is a Cadillac. When referring to a steak dinner, the best option would be filet mignon. And when it comes to jewelry, Tiffany is the first retailer that comes to mind. Whether you realize it or not, there’s a best of breed for everything – what you eat, what you wear, what you drive, the technology you use, and so on. Focusing on that latter part, there is a best of breed for printers. While Hewlett Packard used to be the leader, Canon has overtaken them in recent years. HP still makes some terrific products, but they got so big that they began to underestimate the importance of the customer. Their customer service leaves much to be desired. On the other hand, Canon has stellar customer service. Since the products are comparable quality-wise, intangibles like customer service make the difference between best of breed and second place.
Since consumers have become more aware of Canon’s reputation for quality and service, sales of Canon printer models have increased. These range from portable printers to all in ones. Canon has a lot of popular printers, but it would be difficult to find one that matches the popularity of the Canon Pixma ip100. Let’s stay away from all the performance stats and features in this article and instead focus on the most important numbers, which are how customers have rated this product.
Before we get to the numbers, let’s first go over why these numbers are so important. After price, performance stats and features are always going to be the first thing you look at. Customer feedback and ratings will always be last. This is backwards. Think about it. A printer company can always find loopholes in order to get away with advertising things that are not true. For example, a printer might be advertised with speeds of 18 pages per minute, but what isn’t indicated is that that’s only under certain settings. These settings often take away from the quality of the prints. Customer feedback is where you find the truth. And with the Canon Pixma ip100, the truth doesn’t hurt at all.
There were 53 customer reviews for the ip100 on Amazon. 38 people gave it 5 stars. 11 people gave it 4 stars. 2 people gave it 3 stars. 1 person gave it 1 star. And 1 person gave it 1 star. Case and point: if you’re looking for a quality portable printer, these are the most important numbers to keep in mind.
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